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You know what's super important for a website, but lots of people treat it like an afterthought? The copy. Welcome to Part 6 of the WebWiskee Success Series, where we're going to help you get started writing your copy while strategically using keywords. Whether you're writing your own copy or you hire a professional copywriter, it's important to get it right! This content is designed to prepare you for the technical build of your WebWiskee website.  If you missed Parts 1 - 5 we've linked to them at the end of this post, so you can catch up. Let’s Start Writing Your “About” Page While Read More...

Welcome to Part 5 of the WebWiskee Success Series. This content is designed to prepare you for the technical build of your WebWiskee website.  If you missed Parts 1 - 4 we've linked to them at the end of this post, so you can catch up. Let’s talk about the customer journey. What do you want your customers and clients to do once they land on your website? What’s the plan? The Customer Journey In addition to being the hub of your online presence and representation of your brand, a website is a sales tool, and it’s important to take clients on a journey that Read More...

Welcome back to Part 4 of the WebWiskee Success Series. When it comes to writing you copy for your website, it’s so important to know WHO you’re writing for. We provided some helpful exercises to help you determine the who for your business in Parts 1 - 3. Now that you know who you’re writing for, let’s talk about HOW to write it. There are two main reasons to have great words on your website. Google can find you, making it easy for ideal customers to find your business. Your ideal customer will recognize you as the perfect solution to their problem. Where To Write Read More...

Welcome back to the WebWiskee Success Series. Part 3 is designed to help you prepare your content so that it’s ready to go when you build your WebWiskee website.   Coming from the marketing space, our team has built hundreds of custom WordPress sites for our clients. Believe it or not, one of the things that creates the biggest impact on the success of your website is the copy. First things, first! You know you need to have something to say on your website... Let’s make sure you say the right thing! Get Found On Google Adding targeted keywords and phrases throughout your website will help Read More...

This post is part 2 of the WebWiskee Success Series, and will focus on what sets your company apart from the competition. Being very clear on what makes you different allows you to effectively sell to your ideal customers. To explain to your audience exactly why they should choose you. If you missed Part 1 you can see it here. If you’ve completed the exercises within, were you able to really zero in on your ideal customer and figure out their pain points? A successful business starts with knowing your customers and what they need.   Turning Visitors Into Buyers Let's continue gathering your website ingredients. Read More...