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How to optimize your photos for SEO and accessibility – WebWiskee Success Series Part 8
Welcome to Part 8 of the WebWiskee Success Series. We’re talking about optimizing your images so both Google and customers can find you, and checking your color combinations for the best readability to make sure you’re in compliance with the ADA (the American Disability Act). This content is designed to prepare you for the technical build of your WebWiskee website.  If you missed Parts 1 - 7 we've linked to them at the end of this post, so you can catch up. When it comes to images, it’s important to help Google understand what it’s looking at. Since search engines can’t watch your videos or look Read More...
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How to choose your website’s color palette and photos – WebWiskee Success Series Part 7
Welcome to Part 7 of the WebWiskee Success Series, where we’re talking about design elements. Specifically, color and images. Google may read all the words, but people are often more interested in how things look. Today we’re going to dig in on some of the visual elements for your website—choosing a color palette and our favorite places to get photos. This content is designed to prepare you for the technical build of your WebWiskee website.  If you missed Parts 1 - 6 we've linked to them at the end of this post, so you can catch up. Having a visually-appealing website that SHOWS who you Read More...
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How to Write Your Story – WebWiskee Success Series Part 6
You know what's super important for a website, but lots of people treat it like an afterthought? The copy. Welcome to Part 6 of the WebWiskee Success Series, where we're going to help you get started writing your copy while strategically using keywords. Whether you're writing your own copy or you hire a professional copywriter, it's important to get it right! This content is designed to prepare you for the technical build of your WebWiskee website.  If you missed Parts 1 - 5 we've linked to them at the end of this post, so you can catch up. Let’s Start Writing Your “About” Page While Read More...
How to Craft your Customer Journey – WebWiskee Success Series Part 5
Welcome to Part 5 of the WebWiskee Success Series. This content is designed to prepare you for the technical build of your WebWiskee website.  If you missed Parts 1 - 4 we've linked to them at the end of this post, so you can catch up. Let’s talk about the customer journey. What do you want your customers and clients to do once they land on your website? What’s the plan? The Customer Journey In addition to being the hub of your online presence and representation of your brand, a website is a sales tool, and it’s important to take clients on a journey that Read More...
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How To Write Your Website Copy – WebWiskee Success Series Part 4
Welcome back to Part 4 of the WebWiskee Success Series. When it comes to writing you copy for your website, it’s so important to know WHO you’re writing for. We provided some helpful exercises to help you determine the who for your business in Parts 1 - 3. Now that you know who you’re writing for, let’s talk about HOW to write it. There are two main reasons to have great words on your website. Google can find you, making it easy for ideal customers to find your business. Your ideal customer will recognize you as the perfect solution to their problem. Where To Write Read More...
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