We’ve talked about how keyword research is one of the big factors in determining your SEO success. When deciding on which keywords to use, a big question often comes up: should you use short tail or long tail keywords? Let’s take a closer look at the pros and cons of each one. What are Short Read More…

When you look at the beer taps at the bar, you will see that each one is labeled with a name. This helps you see what ales are available, and helps the bartender pull the right beverage. Heading tags on your website do the same thing. They label information so that search engines and readers Read More…

If you build your bar on the second story of a building that doesn’t have an elevator, you severely reduce accessibility to your venue. Why not make it possible for everyone to grab a drink at the bar? Similarly, every website owner should strive to make their site accessible. Fortunately it is very easy to Read More…

Now that you understand what SEO (search engine optimization) is and why it is important, let’s delve into the basics. There are people who dedicate their entire careers or websites to discussing SEO and how to improve it, but you can greatly improve your search engine rank with just a few simple tricks. Here are Read More…

A shopper pops into your store and, while making a purchase, asks for your local bar recommendations. You happily share your favorite happy hour place and point them in the right direction. You earned the customer’s trust enough that they valued your opinion, and they will likely return in the future. Your favorite pub appreciates Read More…

You might not even notice it, but your favorite happy hour spot has signage posted to make you aware of various laws that pertain to alcohol. Regardless of whether you read the notices or not, bars are required to post this information. Similarly, websites are now required by a host of local and international laws Read More…

When you drop into a new place for dinner and glance over the drink menu, your eyes scan for keywords. Typically, headings like “beer”, “wine” and “cocktails” are used to help you find the drink you are looking for. Similarly, keywords are used by search engines to help readers find the information they are looking Read More…

You take a seat at the bar and ask the bartender what he recommends. He throws out the name of a cocktail, then adds that a certain brand is paying the bar to promote their product. In essence, he’s letting you know what he suggests while also making it clear that he has an incentive Read More…

Search engines are designed to provide people with quick access to whatever it is they are searching for. They might be asking a question, looking for a product, or planning a trip. You can draw those visitors and gain more traffic to your site by tapping into SEO optimization. It’s easier than you think to Read More…

Imagine that you are opening your dream venture, a new bar. What will you call it? Sure, a simple name like “Bar” describes the place, but it hardly makes it stand out, does it? A name like “The Hangout” might be an accurate description of what people do there, but it does not tell potential Read More…