This post is part 2 of the WebWiskee Success Series, and will focus on what sets your company apart from the competition. Being very clear on what makes you different allows you to effectively sell to your ideal customers. To explain to your audience exactly why they should choose you.
If you missed Part 1 you can see it here. If you’ve completed the exercises within, were you able to really zero in on your ideal customer and figure out their pain points? A successful business starts with knowing your customers and what they need.
Turning Visitors Into Buyers
Let’s continue gathering your website ingredients. All successful websites start with the content that goes on your site. We want to help you gather what you need so that you’re ready to go.
This process will not only make your website build much easier and more efficient, your messaging will better attract your ideal customer
What Do You Really Sell?
If you’re an insurance salesperson, what you’re really selling is security and peace of mind. If you are a hairdresser, what you’re really selling is confidence. Get the idea?
WHY DOES THIS MATTER? People often make purchase decisions based on emotion—they buy because they feel something.
Standing Out From the Crowd
What is the difference between your company and your competition? Is it YOU that is the difference, is it your team, the quality of your raw materials, how you source or create your products, or the way you do things that sets you apart?
Why are you awesome?
WHY DOES THIS MATTER? Getting clear about what makes your company special allows you to shine a light on that in your website copy. Your website’s copy is incredibly important when it comes to attracting your perfect customer.
Putting It Together
If you do these exercises and combine them with exercises from Part 1 of this series, you’ll start to clearly see who your target customer is, what their problems and pain points are, and how you are uniquely positioned and qualified to help them.
Hang on to these exercises because they will be super useful when putting together the perfect words for your new WebWiskee site.