How does your favorite bar know what drink specials to offer for happy hour? They pay attention to their customers. By knowing what their customers want, a successful business can tailor their products and services to keep people coming back for more of what they love.
The same thing is true for your website. You can collect data about your visitors and turn them into insights that will help you grow your brand. Would you believe that there is a free tool that can help you gather this information? It’s called Google Analytics.
What is Google Analytics?
Put simply, Google Analytics is a free tool that will help you gain a deeper understanding of your customers. After you set up your free account you will receive a personalized tracking code. This code is then placed on your website. You can add the code using plugins or by inserting the provided HTML code.
The code will then collect data about users who visit your site and compile it in your Google Analytics dashboard. You’ll gain access to information such as what pages visitors are coming to most often on your site, time spent on site, location of visitors, and so much more.
What are the Benefits?
There are many great reasons to implement Google Analytics on your website. These valuable metrics help you to understand your site’s visitors. Where did they come from? What are they looking at when they are on the site? Is your website traffic increasing or decreasing?
Here are some of the main benefits of this free service:
- Gain a deeper understanding of your customers so you can deliver a better experience.
- Understand how users are engaging with your content to see what works and what doesn’t work.
- Analytics works with Google’s advertising and publisher products to help you reach the right customers.
- Process huge amounts of data quickly and share them with your team to develop marketing strategies.
There really is no downside to Google Analytics. Take advantage of this free tool to maximize the impact of your business website. (Because if you don’t have this information, how can you tell what’s working for you on your website?) Need more traffic? Be sure to check out our post on optimizing your site’s content for SEO.
If you have a WebWiskee website, we’ll make it easy to add your Google Analytics and we’ll help you make the most of that information. It’s more than just building your website—it’s about building your business! Wanna make sure you don’t sour your site before it even launches?