If you have a local business, make sure you optimize your site so that customers can find you easily. If you localize your site online, potential customers who are searching for products or services in your area will see your business in their search listings. These are our top tips to help optimize your local business website.
Location, Location, Location
Just as the physical location of your business is important for visibility, it also matters on your website. Optimize your site’s keywords for your location by adding your business location to the SEO title on your homepage. You should also have a contact page on your site that includes a map to your business.
If you own a business with multiple locations, you can optimize your site by creating a page for each location. Include the specific location in that page’s SEO title. You can also customize each page URL so it reflects the location of each business. Be sure to include the address to each of your locations on both the contact page and in the footer for each page.
Check out our tips for a top shelf page title.
Google My Business
Google My Business is a free tool that will make sure your business is listed on Google maps. The tool will guide you to enter your address, your business hours, phone number, directions, and website so that all the important details are visible in map listings. Customers can also have the option to leave reviews. Positive reviews will help your site rank higher in search results.
Local directories like Yelp and TripAdvisor rank high in search results, so make sure your business is included. When consumers are looking for the best place to dine, shop, or visit in a specific area they often turn to these local directories for guidance. Make sure that your business is listed in these directories so you can benefit from them.
Follow these tips to optimize your localized SEO and you will see an uptick in your business. Not familiar with some of these SEO terms? Here’s a quick list of what you need to know.
WebWiskee sites make sure your business gets found by walking you through the SEO optimization process. The only way to launch a successful business is to understand and connect with your audience–but most website providers leave you to create content blindly. Our Setup Wizard guides your copy by asking important questions SO your message will go down smoother and leave a strong impression. Cheers to your success!