You might not even notice it, but your favorite happy hour spot has signage posted to make you aware of various laws that pertain to alcohol. Regardless of whether you read the notices or not, bars are required to post this information. Similarly, websites are now required by a host of local and international laws to post information for visitors to read if they choose to. Every website needs a privacy policy. Here’s why.
What is a Privacy Policy?
A privacy policy is a document on your website which is easily available to all visitors. The policy must detail the kind of information you gather about your visitors and how you use that information. Your privacy policy must also specify how you keep this collected data private. Personal information collected includes names, email addresses, IP addresses, and browser cookies, but it may vary from country to country. The contents and verbiage of the privacy policy vary by location, so it is best to consult a legal advisor for guidance.
Why Does My Site Need One?
You might not think that you collect personal information on your site, but if you use any sort of analytics program or run ads then you are. There are a variety of international laws that pertain to privacy policies. Failure to follow these laws can result in fines and penalties, even if you don’t live in the country that issued the law! Some of the laws to be aware of include GDPR (General Data Protection Regulation), Australia’s Privacy Principles, and the California Online Privacy Protection Act. Because of the variety of laws governing privacy policies, it is best to contact a legal advisor for assistance with crafting your site’s policy.
Avoid Privacy Policy Generators
It can be tempting to use an online privacy policy generator. Your neighbor might have his own homegrown whiskey distillery that you enjoy sampling, but are you willing to risk giving his moonshine to your visitors? When it comes to your site visitors, don’t risk their well being with an unregulated privacy policy generator. These programs can be out of date or may not cover specific data that you collect on your site. Again, seek the advice of a legal professional to craft your website’s privacy policy.
Our Advice
Hopefully by this point our advice is a clear as vodka. You should consult a privacy attorney to ensure that your website’s policy complies with the law. A professionally crafted policy lets visitors know that you are committed to keeping their personal information safe.
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