CUSTOMER JOURNEY

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Customer Journey

CALL-TO-ACTION

The Most Important step when creating a website is to choose the Call To Action (CTA). What’s the goal? Once they land on your website, what do you want visitors to do? For instance, do you want them to buy now, schedule a call, or sign up for your newsletter?

WHY IS THIS IMPORTANT?

Exercise: Determine your CTA.


Exercise: What do you want your visitors to do when they arrive at your website? What action is most important to your business? If you’ve already chosen a CTA for your website, confirm that it’s the right choice.



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