Customer journey 2

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CUSTOMER JOURNEY

MAKE IT EASY

You want website visitors to know right away that you can solve their problem. That requires clear, easy to navigate content. To help you structure your content, we’ve created a simple strategy: The Big Picture, Who, What, Why, How, When.

WHY IS THIS IMPORTANT?

Exercise: Think about the exercises you’ve done so far and let’s create an outline for your website’s content.


Exercise: Write your own 1-sentence answers for your company’s Big Picture, Who, What, Why, How and When.


1) Big Picture (What do you sell and who do you help?)

2) Who? (Target your customer who has a problem and needs your help.)

3) What? (What is the solution you offer?)

4) Why (Why should they choose your company?)

5) How? (What’s your process to provide the products or services?)

6) When? (What are the next steps the customer should take?)


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