WHY IS THIS IMPORTANT?
Exercise: Let’s create an outline for your About page.
Exercise: Write 1-sentence answers to create the outline for your company’s About Page.
Who are you as a company? (Share a little company history.)
Who do you serve? (Explain who your target customer is—who you help.)
How do you help people? (This is a place to share your products and services.)
Why do you do it? (What is your “why?” Explain why you are passionate about what you do.)
What do happy customers say about your company? (Describe or share some testimonials and reviews.)
1234 N Main St
Los Angeles, CA 90002
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