Who doesn’t like to unwind after work at your favorite bar for happy hour? The best locales in town draw big crowds, and there is a good reason for their success. A successful bar draws in traffic with reliable, fast service, and a clean environment.
The way your favorite bar brings in traffic is very similar to the way your website can draw internet traffic if you have good SEO. Search Engine Optimization (SEO) is the process of making your web content so user-friendly that you are rewarded with higher rankings in search engine results, which translates into more web traffic for your site. Let’s take a closer look at what good SEO is.
Reliable Service
Like a great bar at happy hour, websites that offer reliable goods and services are valued. You can improve your site’s Search Engine Optimization (SEO) when you provide content that is reliable and which readers can trust. When search engines know that they can count on your site to consistently provide searchers with valuable information, your SEO improves.
Fast Speed
Fast service keeps bar patrons happy and coming back for more. Similarly, the speed of your website factors into your SEO. A slow site means search engines will ignore you. There are things you can do with your website, like optimizing your images so they do not take too long to load, to improve your site speed. Slow or irregular delivery means you’ll be left behind in search engine rankings. Fast speed means better SEO.
A Clean Environment
The quantity of your traffic impacts your SEO, but so does the quality of your traffic. A bar that is poorly maintained and dirty will not bring in quality customers. Similarly, a site that is hard to navigate and not well maintained will drive down the audience’s quality. A site that brings in low-quality traffic, such as paid do-follow links, won’t rank well as far as SEO goes, either. You are the company you keep, especially when it comes to being recognized as quality by search engines.
Just like being a great place to go to for happy hour, Search Engine Optimization (SEO) rewards those who are reliable and trustworthy.
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