Visual identity 3


Visual Identity


Your website needs to be accessible to people with disabilities. Certain color combinations can’t be seen by the assistive technology that helps visually impaired visitors navigate the web. For example, putting light colored text on a light colored background is hard to read and does not provide enough contrast, so visually impaired visitors can’t “read” your website. Color combinations matter when it comes to readability.


Exercise: Determine which color combos DO NOT work for your website.

Take your HEX codes and plug them into, along with black (000000) and white (FFFFFF). You will get a report that will tell you if any of your color combinations are not accessible. Adjust your color palette, if needed. Download your report and refer to it often.

Before you cancel, we strongly recommend that you export your website content. Once your subscription expires, you will no longer have access to your website or its contents.