Target audience

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TARGET AUDIENCE

YOUR CUSTOMERS

Your website has a job to do—to interest your target audience and to get them to do what you want them to do (like book a call, click the buy now button, or schedule an appointment). The first step is to identify who your target customers are.

WHY IS THIS IMPORTANT?

Exercise: Write about your target audience.


Exercise: Write down as many descriptive details as you can about your target audience. Be specific. Who do you want to help most with your business? What are they all about?

Example: Our primary customers are busy parents who are looking for easy and affordable ways to serve their family healthier meals. They value convenience, but not at the expense of quality. They read nutrition labels and are worried about the ingredients in processed foods. They work full time and are exhausted by the end of the day, so they are looking for easy and simple dinner preparation too.



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