IMAGE ALT TEXT
Alternative (or ALT) Text is used to visually describe a photo or image. It is different from an image file name and it helps visually impaired visitors “read” the image. ALT Text is important for compliance with the Americans with Disabilities Act (ADA) and is important for your website’s accessibility. If you use a keyword rich description of the photo it can help Google to find you as well.
WHY IS THIS IMPORTANT?