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If you have a local business, make sure you optimize your site so that customers can find you easily. If you localize your site online, potential customers who are searching for products or services in your area will see your business in their search listings. These are our top tips to help optimize your local business website. Location, Location, Location Just as the physical location of your business is important for visibility, it also matters on your website. Optimize your site’s keywords for your location by adding your business location to the SEO title on your homepage. You should also have a contact page on Read More...

It’s been said that a picture is worth a thousand words, and this is especially true with marketing. A cocktail with an odd name like “Sand in the Crack” might not get requested much unless you accompany the name with a beautiful image of the drink. Similarly, web content is easier to digest when images are included. Don’t make the mistake of just grabbing any picture you like on the internet and sticking it on your website! Images are copyrighted, and you want to make sure that you are not stealing someone’s work. Which images are okay to use on your site? Here’s a brief Read More...

How does your favorite bar know what drink specials to offer for happy hour? They pay attention to their customers. By knowing what their customers want, a successful business can tailor their products and services to keep people coming back for more of what they love. The same thing is true for your website. You can collect data about your visitors and turn them into insights that will help you grow your brand. Would you believe that there is a free tool that can help you gather this information? It’s called Google Analytics. What is Google Analytics? Put simply, Google Analytics is a free tool Read More...